5 Psychology-Backed Principles for More Effective Personalization

is a marketing executive and keynote speaker known for building brands at the intersection of creativity, technology, and emotional connection. She most recently served as chief marketing officer of Intuit Mailchimp. Previously, she was the VP of global marketing for Intuit QuickBooks at Intuit and held roles at Unilever and New Balance. She serves on the Association of National Advertisers Global CMO Growth Council and was named one of Business Insider’s Most Innovative CMOs in 2023.