After Arattai, Zoho's Google Chrome killer tops App Store charts. Here's what makes Ulaa browser special

Homegrown software maker Zoho is on a rampage with its set of India made softwares that are taking on the global giants. Recently, Zoho's Arattai app had witnessed a reckoning of sorts as it topped the App Store charts on Apple App Store and Play Store while also positive received many recommendations from its initial set of users.

In a matter of days, we have a new Zoho app called Ulaa browser which has taken over the App Store rankings. While Arattai was meant as a WhatsApp alternative for the masses, the Ulaaa browser is aimed at taking a similar sort of competiton for Google Chrome on Android and iOS.

What is Ulaa browser?

Ulaa browser takes the competition directly to Google Chrome and Apple's Safari amid an array of other products. The browser is also availalbe on all the popular platforms like Android, iOS, Windows, Mac and Linux with a particular focus on privacy.

While Ulaa is built on the Chromium, just like Google Chrome, the new browser does not collect store or sell user data. In contrast, while Google does not sell user data to advertisers it does collects data to personalize the ads shown to users.

“Ulaa provides state-of-the-art features that ensure your personal information is kept confidential and your online footprint remains hidden from the advertisers' prying eyes.” Zoho says in a blogpost

Ulaa browser also offers built-in ad blockers and tracker protection in order to make the browsing experience cleaner and safer.

The new browser also comes with different profile modes: Work, Personal, Kids, Developer, open season. The work mode is aimed for enterprise users while the Developer mode is designed for professional web developers and testers, and personal mode for normal users.

Ulaa browser had also won the Indian Web Browser Development Challenge by Ministry of Electronics and Information Technology to create an indigenous browser for the world.

Ulaa is also integrated with Zoho's SSO authentications system which allows users to securely sign in to any Zoho application seamlessly without having to sign in manually every single time. The different browser modes are also integrated with Zia - the AI powered unified search system for Zoho apps.

One area where Ulaa browser lags behind Google Chrome and a range of other browser is the lack of any significant AI features. Notably, rivals like Perplexity are building their AI