AI.com website crashes during Super Bowl, netizens quip — ‘how to burn $10M’

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AI.com's website crashed when the company aired a 30-second ad during the fourth quarter of Super Bowl 60. 

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A 30-second ad of AI.com during the fourth quarter of Super Bowl 60 drove traffic to such levels that it crashed the AI.com website altogether.

Kris Marszalek, co-founder and CEO of AI.com and Crypto.com, responded to the crash on X, saying, “Insane traffic levels. We prepared for scale, but not for THIS.” Marszalek added three fire emojis to the statement.

'Top tier comedy'

Several social media users took to X to share their grievances about being unable to create an account on AI.com. Many posted images of the '503' error message displayed before them on the website.

"How to burn $10M, by http://ai.com," a user wrote on X. Another called it a “top tier comedy.”

Another user quipped, "Ai.com spends $5M for Super Bowl commercial. But didn’t bother to let DevOps know."

What is AI.com?

AI.com is a consumer AI platform that lets users create autonomous AI agents to perform tasks on their behalf, triggering widespread reactions on social media. It's expected to be the "most powerful AI assistant," the company says.

The platform allows people to personalise their AI agent — “claim your name on ai.com and deploy your personal AI agent,” the website said.

"Your http://ai.com agent will act like your own fully functional PC. Instead of just chatting, your http://ai.com agent can actually DO things for you," the information posted by the AI platform's X account read.

"Set up your AI agent. Name it, provision it, and start your first task," it added.

Who owns the website, and how much did they spend to acquire the domain?

Kris Marszalek owns AI.com. He is also the co-founder and CEO of Crypto.com. A Financial Times report claimed that he acquired AI.com domain name for about $70 million, making it the largest publicly disclosed domain name sale to date.

How a 30-sec ad crashed during the Superbowl

According to Adweek, the crash happened during the fourth quarter of Super Bowl 60 when AI.com aired a 30-second ad imploring viewers to create a handle for the website.

At that point, all the traffic from the commercial crashed the website, with viewers airing their grievances on social media.

Is the AI.com website back?

Yes. Once the website came back online, users could sign up to create a personal AI agent that would operate on their behalf, including “organizing work, sending messages, executing actions across apps, building projects, and more,” Adweek reported.

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