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Using an example from Kerala, Anand Mahindra wrote about “digitising even our most traditional, hyper-local services.”
Anand Mahindra hails digitising hyper-local services, shares video: In Kerala, call coconut harvester the same way...Anand Mahindra, Chairman & Team member, Mahindra Group, took to social media to talk about "new-age, tech-enabled services" making a significant part of India’s services economy, shifting focus from core sectors such as "IT exports or global capability centres."
In a post X, Anand Mahindra said that in Kerala, a person can now call a coconut harvester the same way one books a cab. "A uniformed professional arrives on a cycle, equipped, trained, and ready to work," he said, while sharing a video.
Using this as an example, Anand Mahindra wrote, "We often speak about India’s services economy in terms of IT exports or global capability centres. But we’re digitising even our most traditional, hyper-local services."
He said that a particular detail from the video -- that the young man who climbed those trees was from Chhattisgarh" -- stayed with him.
Anand Mahindra recalled that: "When I began my career in our Group’s steel business, many of of our associates working in our furnace and foundry shops had come from states like Bihar and Madhya Pradesh, travelling far from home in search of opportunity."
"Today, it seems those same aspirations are finding avenues not just in heavy industry, as in the past, but in new-age, tech-enabled services," he said.
"People moving, adapting and rising are a powerful economic force. And also a force for integration. As long as they’re welcomed by the host states!" he wrote on X.
Today, service apps such as Blinkit, Urban Company, Dunzo, Zepto and Swiggy Instamart provide hyper-local services in urban areas. From providing cooks
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Akriti Anand
Akriti Anand is a Deputy Chief Content Producer at LiveMint. She is a digital journalist with more than six years in the news industry.<br><br> In her current role, she covers both national and international politics, and also keeps a close watch on the latest trends in science and space exploration. <br><br> Akriti joined the LiveMint team in October 2023. Before this, she built a strong career at other major media houses. She worked as a senior sub-editor at India Today. Later, she moved to CNBCTV-18. There, she covered high-pressure topics like breaking news and major elections. She spent much of her time analysing Parliament bills and complex political debates. She is also a skilled editor who knows how to polish a story for a digital audience. <br><br> One of her career highlights happened at CNBCTV-18. She made her first television debut during the Chandrayaan-3 mission. She also provided special on-air coverage for the Karnataka Elections. <br><br> When she is not busy with breaking news, Akriti loves to write explainers and interview experts on a wide range of issues. She also enjoys making complex space missions easy for everyone to understand. <br><br> Her education helps her tackle these diverse subjects. She holds a BA in English Literature, a Postgraduate Diploma in Mass Communication, and a Master’s degree in Development Studies. She is currently expanding her knowledge in climate journalism.<br><br> Connect with Akriti here<br> LinkedIn: <a href="https://www.linkedin.com/in/akriti-anand-868285199">https://www.linkedin.com/in/akriti-anand-868285199</a><br> Twitter/X: <a href="https://x.com/AkritiAnand7">https://x.com/AkritiAnand7</a><br> Email: akriti.anand@htdigital.in
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