Apple Launch LIVE Updates: Tim Cook's 'big week' of launches begins today

Apple Launch LIVE Updates: Apple's ‘big week’ of launches is all set to kick off from today with the first big product launch expected in the evening. The Cupertino-based tech giant had earlier announced an event for 4 March but it is now expected that there will be multiple launches between 2 to 4 March.

What to expect from Apple's big launch week?

Apple CEO Tim Cook had shared a post on X sharing a video of what looked like the exterior of a MacBook and noting that the big week would begin from Monday morning. The company is expected to unveil new MacBook, MacBook Pro and MacBook Air models during the ongoing launch spree.

You can check out out detailed guide to everything to expect from the launch week here

Among the most awaited products during this period is also expected to be the iPhone 17e which will be the successor to the iPhone 16e launched in February last year. The phone is expected to come with the same design language as last year while packing the new A19 chipset, Apple's own C1x modem and MagSafe charging support.

The phone is also expected to feature Dynamic Island on the front, ditching the notch-style display on its predecessor. The change would also bring the iPhone 17e on par with the other iPhone 17 models in terms of looks. The phone could also get the 18MP Centre Stage camera like its pricier siblings.

The phone could continue to come in just black and white colour variants and be priced at $599 or ₹59,900 for the Indian starting variant.