Gautam Gambhir moves Delhi HC seeking protection of personality rights against misuse of his identity via deepfakes

Fresh after winning the T20 World Cup 2026 at home a week ago, India men's cricket team head coach Gautam Gambhir has moved to Delhi High Court, seeking comprehensive protection of his personality and publicity rights against a coordinated campaign of digital impersonation, AI-generated deepfakes, and unauthorised commercial exploitation.

A two-time former World Cup-winning Indian cricketer, Gambhir filed a civil suit before the High Court of Delhi (C.S. (COMM.) of 2026). Damages of ₹2.5 crore have been claimed, alongside prayers for rendition of accounts, permanent injunction, and takedown of all infringing content.

The suit invokes the Copyright Act 1957, Trade Marks Act 1999, and the Commercial Courts Act 2015, and draws upon a robust body of Delhi High Court jurisprudence -- including landmark rulings in Amitabh Bachchan v. Rajat Nagi, Anil Kapoor v. Simply Life India, and the recent Sunil Gavaskar v. Cricket Tak & Ors. -- that firmly establish personality rights as proprietary, enforceable rights extending to AI-driven exploitation.