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xAI has launched Grok Imagine 1.0, enabling 10-second AI videos at 720p with enhanced audio, expressive voices and smarter prompt understanding. The platform has already generated 1.245 billion videos in 30 days, marking a major step forward in AI video creation.
By Govind Choudhary
Govind Choudhary is a Senior Content Producer for Mint with over 04 years of experience covering technology and automobiles. He holds a Master's diploma in Mass Communication and Journalism from IGNOU and a bachelor’s degree in Mass Communication from Symbiosis International University. He has previously worked as a Correspondent for The Indian Express Group. He is also a passionate storyteller and an avid cinema enthusiast.
Elon Musk’s artificial intelligence company xAI has launched Grok Imagine 1.0, describing it as the platform’s biggest upgrade yet. The new version brings longer video generation, higher resolution output and significantly improved sound, as the company pushes deeper into the fast growing AI video space.
Wide release announced
In a post on Monday, xAI wrote, “Introducing Grok Imagine 1.0, our biggest leap yet. 1.0 unlocks 10-second videos, 720p resolution, and dramatically better audio. Imagine has generated 1.245 billion videos in the last 30 days alone.”
Musk reshared the announcement, confirming the rollout and saying, “Grok Imagine version 1.0 is now in wide release.”
Longer videos and better quality
The update enables users to create videos up to 10 seconds long at 720p resolution. This marks an improvement over earlier versions that offered shorter clips and more limited visual fidelity.
xAI says the upgrade is designed to deliver smoother visuals and clearer outputs, making the generated videos more usable for storytelling, social media and creative projects.
Enhanced audio and expressive voices
A major highlight of Imagine 1.0 is its improved audio capabilities. Users can now add emotional and expressive character voices, along with immersive background music that syncs naturally with the scene.
The company claims this combination of voice and music helps make AI-generated videos feel more lifelike and cinematic.
Smarter prompt understanding
xAI also says the model features a “huge leap in prompt following.” Imagine 1.0 can better interpret detailed instructions and even understand follow-up prompts, allowing users to refine or adjust scenes without starting from scratch.
This improvement aims to make the creative process smoother and more interactive.
Rapid adoption and benchmark performance
According to xAI, the platform has already generated 1.245 billion videos in the last 30 days, signaling strong user adoption. The company added that its API model performs strongly on Artificial Analysis benchmarks, which measure the quality of AI-generated content.
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