How to Sync Your Budget with a Strategic Plan

CEOs are routinely told to “link their strategic plan to their budgets.” Yet over many years, I’ve observed an alarming disconnect between the two. Aligning strategy and budgets is touted as a hallmark of effective management. And, in theory, it is. You test a strategic idea by analysing its impact. Change suppliers – what happens to revenues and costs? Upskill employees – what happens to the bottom line?