India’s financial sector eyes ‘productivity revolution’ through Agentic AI

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The Indian financial services industry is moving from simple AI automation to an agentic model, enhancing productivity. Top executives emphasise that integrating autonomous agents into operations is key for growth.

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The initial wave of Artificial Intelligence (AI) for the Indian financial services industry was defined by experimentation is moving away from simple automation toward an agentic model where artificial intelligence acts as a digital colleague to enhance productivity rather than just a tech tool.

At a recent industry session organised by Salesforce in Delhi, top executives from India’s leading financial institutions and technology firms gathered to deconstruct the gap between AI’s “cool factor” and real-world business value. The consensus was clear – the next phase of growth will be defined not by the technology but the integration of autonomous agents into the operating fabric of the enterprise.

The shift from tech-centricity to productivity-first

Opening the discussion, Sanjiv Bajaj, Joint Chairman and MD of Bajaj Capital Ltd, reframed the AI conversation as a structural change rather than a software update. He argued that viewing AI strictly through a technical lens misses the point. Instead, it should be seen as a fundamental shift in how work is performed.

Sharing his personal shift from traditional workflows to using AI agents like Claude and Gemini for complex tasks, Bajaj said: “I don’t look at AI as a technology revolution. It is a productivity revolution that is happening. People who know how to use AI are going to be 10x more productive or 10x faster than the people who can’t use AI.”

Why AI pilots stall

Despite the productivity potential, many AI initiatives in the enterprise sector struggle to survive the transition from lab to market. Ashish Arora, Salesforce Innovation Lead at Accenture, pointed out that many companies treat AI as a “proof of technology” rather than a “proof of business value”.

“A lot of AI pilots are failing or not being able to scale because we do these pilots more as a proof of technology rather than a proof of business value. When you talk about scaling, you go to your leadership and the inevitable question is, ‘What’s the ROI?’ and there is no clear answer to it,” he said.

This lack of clarity is often compounded by the noise of fragmented corporate data. Nikhil Garg, Chief Operating Officer at Glimmer Technologies, warned that many companies lose sight of the core problem.

“One of the major challenges in the AI projects overall is the scope of the business problem. Everybody at this moment is experimenting a lot on AI and that's where the scope of what business problem we are going to solve probably goes for a toss,” he said.

Trust as a prerequisite for scale

For financial service providers like Policybazaar, the stakes are high. The scale gap is often caused by a lack of trust in automated outputs. Accuracy is non-negotiable when dealing with insurance and financial advice. Santosh Bhat, Head of Advanced Technologies at Policybazaar, noted that the “curse of dimensionality” hits once a project moves from a small prototype to a large-scale rollout.

“One of the big things that we found out is when you’re trying to scale, how do you actually put evaluations for AI? AI actually confidently hallucinates, and I don’t think there is a clear mechanism of actually evaluating what the response of an AI should be or where it is going wrong at scale,” he said.

To counter this, technology providers are embedding trust layers directly into the software. Sonali Kalyanikar, AVP at Salesforce, explained how security and context are the antidotes to AI errors.

“We understand what it takes to make sure that our customers get a trustworthy platform which does not happily hallucinate and gives context. It’s not only the AI platform, but the whole context that is through our CRM and the data 360 layer that helps our customers get outcomes,” she said.

The rise of the Agentic Enterprise

The session highlighted a shift toward Agentic AI, which is systems that don’t just answer questions but execute tasks and deliver outcomes. Mithlesh Razdan, Director of Solution Engineering at Salesforce, said that the current model of growing financial institutions by simply adding more human staff is no longer sustainable.

“We’re not talking about AI taking over humanity. Agents are there to augment humans so that they can provide better customer experience. We’re far away from that world where software and people were just used to do static tasks, and we’re now talking about agents delivering outcomes.”

Real-world implementation

The transition is already visible in how tech giants manage their own operations, proving that the agentic model is a viable business strategy rather than a future concept. Hardik Doshi, Regional Sales Director at Salesforce, revealed that the company’s internal transformation has reached a point where the vast majority of customer queries are now handled autonomously.

“Today 80-90% of our tickets are being resolved by our own agentic enterprise layer. Whatever ticket each of our customers raises today, the interface that you’ll see is a direct prompt and it collates all the problem statements and challenges worldwide,” he said.

Note to Readers: This article was produced as part of Salesforce's Strategic Leadership Dialogue. Mint is a media partner.

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