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NFL superstar Tom Brady earns $37.5 million annually as a Super Bowl commentator for Fox — more than 15 times his salary as a player! Here's how much more the iconic quarterback is paid outside of his sports career.
American football player Tom Brady is reportedly making bank as a commentator for the Super Bowl. According to a Fortune report, the former quarterback's $375 million contract with Fox earns him 15 times more than he did with the NFL.
Brady signed a 10-year $375 million contract with Fox — a nifty $35.7 million annually, compared to the $25 million he pulled each year, while being among the highest paid (salary only) player in the Super Bowl LV-era, the report said. He also earned from performance bonuses, stock options and brand advertisements.
How Tom Brady views success and failure
The report further noted that Brady's career has demonstrated his belief that “failure is amazing” and that putting yourself “in uncomfortable positions” can lead to building confidence and eventual success.
“The reality of your business and career is overcoming adversity. The only way to do that is to fail,” the former star NFL quarterback for the New England Patriots said at Fortune’s Global Forum in 2024.
He also pointed to the mindset of owning an error and making efforts to fix it, as important.
Shift from player to commentator: How Tom Brady did it
Brady’s rookie season as Fox’s lead NFL analyst was not very smooth. According to his own account, he watched his broadcasts back and cringed in real time.
“Why’d I say that?” he’d ask. “I didn’t like that. That made no sense.” He was learning a new craft in front of a weekly audience the size of a small country, and would often just read the entirety of prepared notes instead of reacting quickly.
That preparation was a part of the problem. Brady, who’s known to cover all his bases, brought pages and pages of notes and an avalanche of facts that dulled the show. He later described it as “TMI,” too much information. So, instead of trying to prepare like how he thought a broadcaster should, Brady started preparing like a quarterback again, he told The Athletic: scouting matchups, anticipating the next move, and building game plans the way he used to. His second year went much better as Brady grew into his own, instead of relying on others.
“Tom’s the quarterback,” his sports broadcaster partner, Kevin Burkhardt told The Athletic. “We’re trying to be a good teammate and get open on third down for him.”
The numbers matched Brady’s lock-in. In his second season, the “TB12” method for broadcasting began to yield measurable results. Fox saw a 6% jump in NFL viewership during the 2025-26 regular season, averaging 18.7 million viewers per game, the network’s second-highest average since audience records began in 1988. Brady’s sophomore performance earned “rave reviews” for his shift from a broadcaster’s mindset to a quarterback’s instincts. Experts like Richard Deitsch noted on a podcast Brady became “more competent” and “lucid” by weaving in real-game experiences, such as a standout breakdown of how wide receivers track deep balls based on their shoulder pad movement.
And, like any good quarterback, Brady is still working on his game.
“Even now, I probably have too much information,” Brady told The Athletic. “I think next year I’m going to streamline it even more.”
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