No need for 10-minute deliveries? Indians just want their medicines and essentials delivered quickly, finds poll

Days after the Centre asked quick commerce companies to stop advertising fixed “10-minute” delivery promises, a survey found that consumers do not support the model and only want quick deliveries of medicines followed by essentials.

According to a survey by LocalCircle, 38% consumers who use quick commerce services said that they did not want anything within 10 minutes.

However, when asked “For what all is a 10-minute delivery timeline must have?”, 100% of 25,621 consumers surveyed answered that they wanted medicines. This was followed by 55% saying that they wanted essentials, while 25% opted for ‘Discretionary’.

In essence, of those consumers who want a 10-minute delivery service, it matters most for medicine delivery followed by essentials, the survey found.

Out of 41,324 who responded to the question 62% indicated “yes” they was some of the products delivered within 10 minutes. However, 38% of respondents indicated “no” they don’t want any products delivered in such a short period.

The products on the list included medicines, essentials, discretionary items, etc.

Out of 49,130 who responded to the question, 74% indicated “yes” they support the government move. Meanwhile, 17% of respondents indicated “no”, and 9% of respondents did not give a clear answer.

“It must be noted here that while consumers enjoy these services, many are concerned about road safety and driver safety as well and believe that the delivery should be pressure free for the rider,” LocalCircle said in its report.

It was being said that such hyper-fast delivery promises place undue stress on riders, potentially compromising their road safety.

Mandaviya last week met with executives from major instant delivery firms — such as Eternal Ltd.’s Blinkit, Swiggy Ltd.’s Instamart and Zepto — and discussed measures to improve safety, and working conditions for riders, according to reports by Bloomberg, PTI and ANI.

Following the meeting, Blinkit was the first to quietly remove the 10-minute delivery assurance from its mobile application branding, as per Bloomberg.

After Blinkit, major quick commerce players Zepto, Swiggy Instamart, and Flipkart Minutes have dropped their '10-minute' delivery branding, PTI reported.

In a statement, Gig and Platform Service Workers Union (GIPSWU) welcomed and appreciated the government's intervention and decision to discontinue the 10-minute instant delivery system.