Rethinking Strategy in a Hyperpolitical World

The line between business and politics is increasingly blurry. Every corporate decision is now scrutinized under a public lens, as customers, the government, and the general public debate and dissect the political leanings of a leader or firm. The result? Businesses blacklisted and boycotted. Revenue reduced and brand reputation damaged. Employees and CEOs fired. The risks of mixing business with politics seem insurmountable, and yet, remain inevitable.