To Change Company Culture, Start with One High-Impact Behavior

Behavior is at the heart of nearly every challenge in the workplace, from leadership and fair decisions to high performance and AI adoption. But how should organizations go about influencing behavior? Most HR and leadership teams follow an intuitive model—they inform and inspire with education and communication campaigns, and they build capability with training and development programs. On the face of it, that seems like a watertight strategy. After all, if people are informed that a change is good for them and are given the capabilities to make that change, then surely change will happen.