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Five days after the post, the online campaign with the unofficial party name, Cockroach Janta Party (CJP), has become one of the biggest Indian political campaigns on the internet in recent years.
Two trademark applications filed for Cockroach Janta Party as satire movement gains momentum onlineTwo trademark applications have been filed for the phrase ‘Cockroach Janata Party,’ – a satirical social media movement that emerged last week following recent remarks by Chief Justice of India Surya Kant during a Supreme Court hearing, legal news agency LiveLaw reported on 21 May.
The first application, bearing Application No. 7737937, has been filed by Azim Adambhai Jam for the wordmark “COCKROACH JANTA PARTY.” The second, Application No. 7741481, has been filed by Akhand Swaroop for “Cockroach Janta Party.” Both applications currently show the status “Formalities Chk Pass.”
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A trademark application is a formal legal request filed with a government authority (such as the Intellectual Property India office) to register a unique brand identifier. This grants the applicant exclusive legal ownership of a name, logo, slogan, or symbol, preventing others from using it in the market.
Biggest Indian Political Campaign on Internet
Five days after the post, the online campaign with the unofficial party name, Cockroach Janta Party (CJP), has become one of the biggest Indian political campaigns on the internet in recent years.
The party has 6 lakh registrations CJP’s Instagram account has crossed 14 Million followers, many lakhs more than Bharatiya Janata Party – world’s biggest political party in physical membership. The BJP has 8.7 million followers on Instagram.
CJP’s X handle with 200K followers has, however, been withheld in India in response to a legal demand on 21 May. The makers came up with another handle on X, which already has 40k plus followers.
The satirical social media movement that emerged following recent remarks by Chief Justice of India Surya Kant during a Supreme Court hearing. The hashtag #CockroachJanataParty gained traction on social media after the Chief Justice, while hearing a matter last week, made an observation that unemployed youth turning to activism through media, social media and RTI to cockroaches.
The CJI later clarified that his comments were directed at people joining professions with fake degrees.
The online campaign was started by Abhijeet Dipke on 16 May. Dipke has just completed his masters in Public Relations from Boston University in USA.
(With inputs from LiveLaw)
Key Takeaways
- The CJP highlights the role of social media in modern political movements.
- Satire can effectively mobilize public sentiment and engagement.
- Trademark applications illustrate the legal complexities of new social movements.
About the Author
Gulam Jeelani
Gulam Jeelani is Political Desk Editor at LiveMint with over 16 years of experience covering national and international politics. Based in New Delhi, Jeelani delivers impactful political narratives through breaking stories, in-depth interviews, and analytical pieces at LiveMint since February 2024. The expertise in video production fuels his current responsibilities, which include curating content and conducting video interviews for an expanding digital audience.<br><br> Jeelani also travels during elections and key political events and has covered assembly elections in key states apart from national elections. He has previously worked with The Pioneer, Network18, India Today, News9Plus and Hindustan Times.<br><br> Jeelani’s tenure at LiveMint and previous experience at print and digital newsrooms have honed his skills in creating compelling text and video stories, explainers, and analysis that resonate with a diverse viewership.<br><br> Before moving to New Delhi in 2015, Jeelani was based in Uttar Pradesh, where he worked for five years as a reporter. In 2018, Jeelani was one of the two Indian journalists selected for the Alfred Friendly Fellowship in the US. There, he attended training workshops on reporting and data journalism, and he was attached to the Minneapolis Star Tribune in Minnesota, where he worked as a reporter.<br><br> Jeelani is a Bachelor's in Chemistry and holds a Masters Degree in journalism and mass communication from Aligarh Muslim University. Outside work, he enjoys poetry, cricket and movies.
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